![]() ![]() ![]() How to track individual users in Universal Analytics.What is Google Analytics User ID feature.In this guide, we’ll show you how to get started with User ID tracking in Google Analytics and help you make better sense of your marketing data. ![]() If your application or website has a login authentication system, then it is possible to track users in Google Analytics with its User ID tracking feature. While many marketers believe it’s out of the question to track individual users in Google Analytics, it’s not impossible. Google Analytics is great for providing a general overview of traffic coming in and going out of your website, but in order to truly harness the power of Analytics, you need to focus on collecting and collating individual data instead. When it comes to monitoring and measuring web traffic, most people will turn to Google Analytics. Track individual users in Google Analytics and get a singular view of your customer journeys. ![]()
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